Friday, October 2, 2009

The cobbler's kids get new shoes

Like most creative agencies, the staffers here at Arnold Ostrom Advertising have been critical of many, many logos. In all fairness, we thought it might be a good idea to take a long, objective look at our own identity. We developed the old gal back in 2000 when The Arnold Group was transitioning from a design firm to the agency we are today. We were in the midst of adding a partner and the word advertising to the name and we desperately wanted to be taken seriously – so we created a serious looking logo.

Fast-forward to 2009. We’re more comfortable with ourselves now; comfortable enough to ask the question, "Does our logo really represent us?" We reached the conclusion our identity was a tad too staid, too serious.

"Hmmmm, we are creative. Perhaps, we thought, we could turn ourselves loose… on ourselves.”

Although very diplomatic with our clients, ad folks can be brutal with their own. What started as calm conversation, turned to heated debate and then to frantic shouting. Eventually the skies cleared and the solution presented itself. A new A/O logo had been born.

The new logo is more personal and not quite so serious. We believe it suits us a good deal better. And if you ask us, we can rationalize every aspect of it… after all, that’s what we do.